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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

A CAR reader’s festival ride in the Jaguar XKR 75

CAR reader Archie Robertson, from Hertfordshire, won a money-can’t-buy prize at the 2010 Goodwood Festival of Speed thanks to CAR Magazine and Jaguar: an XFR super saloon for the weekend and VIP tickets to Goodwood including an unforgettable ride up the hill. Archie and his wife Judy spent Friday at the Festival of Speed with Jaguar hospitality thrown in. But the highlight of the day was a ride in the new Jaguar XKR 75, sitting alongside Jaguar’s chief chassis guru and driving legend Mike Cross, as he slithered and rocketed up Lord March’s front drive.

Volvo commits to plug-in diesel hybrids in 2012

By Tim Pollard Motor Industry 24 September 2009 16:53 Volvo will launch its first hybrid production cars in two years' time. The 2012 replacement for the V70 - which won't necessarily be a conventional estate - will have a premium range-topper powered by a plug-in diesel-electric powertrain. CAR's out in Sweden trying out the tech and today we drove a prototype for the new electric Volvo green car.