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News watch March 2010: today's auto industry news

Tuesday 30 March 2010• Mercedes has dismissed claims that its Maybach brand is for sale, after reports in the Chinese media claimed Chinese car company BYD was considering a bid for the upmarket offshoot. BYD has also denied the claims (Reuters)• Toyota president Akio Toyoda has promised his company will listen more carefully to customers and react faster in a bid to regain credibility after the Japanese car manufacturer was forced to recall millions of vehilces over safety fears (BBC)• The Obama administration is expected to unveil its finalised fuel economy and tailpipe emissions through to 2016 this week, to coincide with the opening of the 2010 New York auto show (Detroit News)  Monday 29 March 2010• Toyota has agreed to licence the hybrid technology in the Prius to Mazda, which will combine the electric system with its next-gen Sky engines. It’s part of Mazda’s plans to increase the average fuel economy of its vehicles by 30% by 2015 (compared to 2008 levels) and it hopes to have its first hybrid vehicle on sale in Japan by 2013 (Mazda)• Ford and Chinese car company Geely have signed a stock purchase agreement that will allow the latter to acquire 100% of Volvo (along with related assets including intellectual property rights).

New Mercedes CLA helps Daimler to 16% profit jump

The new Mercedes CLA (pictured) help Mercedes to a 16% profit jump. There’s an argument that the move in to more compact car sales by premium car makers will see their turnover rise and their profits fall as more compact cars tend to work on smaller margins than high-end luxury cars. But Mercedes has defied that logic by posting a 16 per cent increase in profits for the third quarter of 2013, boosted by sales of the new compact coupé – the Mercedes CLA.

Suzuki take Volkswagen to court

Suzuki are seeking to get their shares back from VW The partnership between Volkswagen and Suzuki promised so much. VW wanted an easy way in to the car market in India – where Suzuki is very strong – and in return Suzuki wanted access to the sort of technology – hybrid and EV – it couldn’t really afford to develop independently. And all looked rosy when VW took a near 20 per cent stake in Suzuki in 2009 But things started to go a bit awry when VW insensitively referred to Suzuki as an ‘associate’, where it could pull all the right strings, in its annual report.