Raymarine St8001 Smartpilot Autopilot Head E12118 on 2040-parts.com

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Lincoln Quicksilver Ghia concept heads to auction

Next week at the Mecum Auction in Kissimmee, Fla., bidders will get a chance to take home something truly unique, a Lincoln Quicksilver concept car created by Carrozzeria Ghia in 1983. This radical concept was created at a time when Ghia was a division of the Ford Motor Company. The concept itself debuted in one place where the Lincoln brand was, ahem, somewhat underappreciated: the Geneva Auto Show.

BMW advert ‘burns’ BMW logo on to your eyelids

BMW are 'burning' their logo on cinema-goers eyelids We’ve all done it – stared at the sun, closed our eyes and still been able to see a bright light. In fact, some of us have gone a bit further. I remember competitions to see how long we could look at the sun in the Junior school playground.