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Datsun Go boldly goes downmarket

The Datsun Go (pictured) has been revealed in India We’ve know since March that Nissan was adding an extra brand name to its portfolio – to add to Nissan and Infiniti – by reaching back in its history to bring the Datsun brand back to life, and we got the first image of what we now know is the Datsun Go at the start of July. Having spent a fortune eradicating Datsun from the minds of buyers and replacing it with Nissan, Nissan are now working to make car buyers in emerging markets fall for the new Datsun Go in the way the UK  did for the first Datsun Sunny in the 1970s. So we get the Datsun Go which is, to all intents and purposes, a Nissan Micra with all the fripperies removed and pitched – initially at least – at the budget end of the car market in India where it will go up against cars like the Hyundai i10 and cost under £5,000 which, entirely coincidentally, is the starting price for the i10.

Aston Martin to revive Lagonda marque

Aston Martin CEO, Dr. Ulrich Bez, announced the firm's intentions to revive the fabled Lagonda marque in a statement to the media yesterday. "After my eight years with Aston Martin, four with profitability, and 16 months of independence, it's time to think about a longer term future." Bez said.

BASF launches car seat design competition

BASF has launched 'Sit down. Move.', the first global car seat design competition. The contest asks for designers to submit their ideas for a car concept car seat using BASF materials and will be judged by three renowned industrial and automotive designers: Dave Lyon, former-Executive Director of Interior Design America for GM, industrial designer Konstantin Grcic and former Pininfarina designer Ken Okuyama along with BASF representatives.