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MINI London 2012 Edition launches to celebrate Olympic Games

MINI London 2012 Edition - in patriotic red, white or blue The launch of the MINI London 2012 Edition to celebrate the Olympic Games neatly pulls together two of MINI’s marketing tactics; shove out as many limited edition models as you can and give them a London theme. True, this edition of the MINI uses the London moniker intact instead of using a badge from a London area, but it’s consistent with the current MINI special edition target. As is MINI’s aim to cash in on any bit of publicity it can – sometimes tenuously – get a hook on.

Lexus sales up but Toyota's profits tumble

By Ben Whitworth Motor Industry 13 August 2008 13:25 With spiralling fuel prices, luxury off-roaders may be seen as the devil on wheels in the UK’s current cash-strapped economic climate – which would explain why last month saw a sharp drop in SUV sales at BMW, Audi and Mercedes. But not at Lexus. July 2008 sales of the company’s RX400h hybrid off-roader climbed 28 percent over the same period last year, rising from 223 to 285.

2014 Volkswagen Passat Sport to start at $27,295

The 2014 Volkswagen Passat Sport will start at $27,295 including destination when it goes on sale early next year. Compare that to the base S model, which starts in at $21,665, and the top-of-the-line SEL Premium sedan, which starts at $34,715. The Passat Sport will fall between the midlevel SE and range-topping SEL Premium trims.