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Volkswagen UK’s dealer showrooms get a revamp
Tue, 23 Apr 2013It’s an interesting exercise to ponder on the future of main dealer showrooms as the world moves more and more towards an online buying experience. Are car showrooms a relic of the past or the perfect way, still, to showcase the offerings from a car maker? Volkswagen are taking no chances on the future and have already rolled out their ‘Digital Showrooms’ across the dealer network where staff get iPads and advanced web tools to try and bring the on-line and off-line worlds in to a workable intersection, and offer customers virtual product that wouldn’t otherwise be available on show.
Toyota makes service plans standard
Thu, 07 Oct 2010Toyota Motor Corp., aiming to restore customer trust after a recall crisis, is launching two new U.S. service plans that will come standard with Toyota and Scion brand vehicles. Called Toyota Care and Scion Service Boost, the plans will offer free factory scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first, the company said Wednesday.
Dacia 'to stay true to its budget roots'
Fri, 07 May 2010The global marketing boss in charge of Dacia’s roll-out has promised that Renault’s budget brand won’t move upmarket. Many bargain car marques end up inching – or scrambling – upmarket, with slicker products, big price hikes and a desertion of their value promise. But Dacia promises it won't follow the likes of Skoda, Hyundai and Kia by starting cheap 'n' cheerful and then raising prices.