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Subaru BRZ price DOWN by £2,500

Subaru BRZ now down in price in the UK When the car you produce also gets made under another – higher profile – badge than your own, how to you get buyers to sit up and take notice of your offerings? Easy, you make your car better value. That’s exactly what Subaru are doing with the BRZ – the Subaru take on the Toyota GT86 – with a price cut of £2,500 arriving from May 1st, thanks to the weakening Yen, that takes the entry-level BRZ down to £23,995.

EV maker Coda trims staff

Not much more could go wrong for electric-car maker Coda, which has struggled to sell its four-door EV in the United States since officially launching it here in March. But Web reports, first seen at www.plugincars.com, say the company laid off 50 employees, or 15 percent of its workforce, last week, mostly in the sales and marketing departments. Efforts by Autoweek to contact Coda have not been successful.

Insurance group lists its Top Safety Picks

After increasing its standards for 2011 models, the Insurance Institute for Highway Safety says that 66 vehicles--more than double the 2010 total--rate as best in the industry at protecting passengers from front, side, rollover and rear crashes. Only 27 vehicles qualified last year after the group, funded by the insurance industry, required that vehicles pass a roof-strength test to earn a good rating, claiming that stronger roofs would reduce the risk of serious or fatal injury by 50 percent in a rollover accident. The most mentioned carmakers on the 2011 list are Hyundai/Kia and Volkswagen/Audi, both with nine vehicles to get the Top Safety Pick designation.