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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Chrysler rips "for sale" sign off Viper buisness

The Dodge Viper has received a reprieve. After nearly a year of trying to sell the iconic sports car business, Chrysler said Friday it will continue to build the Viper SRT10. Production was expected to end at the Connor Avenue Assembly Plant in Detroit, known as the “Snake Pit,” in December.

Briefs all in for Car Design Awards China 2014

It's exactly a month since the fifth annual Car Design Awards China's launch and we're pleased to announce all the briefs are in. Created to discover the latest crop of Chinese design talent, this year's contest – open to full-time students studying a design discipline of any kind in China – features briefs from Mercedes-Benz, Volkswagen, Geely, JAC, Qoros and UD Trucks. Mercedes-Benz Mercedes-Benz has asked participants to study the average Chinese family, their lifestyle and habits and design the most suitable Mercedes-Benz car concept imaginable for them in the future.