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Volvo Concept Universe
Tue, 19 Apr 2011Taking center stage at the Shanghai Auto Show was the Volvo concept Universe. As the first project done under Peter Horbury since his return to Volvo, and new owner Geely the car marks a departure from current design languages and returns to simple Scandinavian design. "The Concept Universe offers the world a sneak preview of what people can expect from our next top-of-the-line sedan," says Stefan Jacoby, President and CEO of Volvo Car Corporation.
New 2013 Ford S-Max Concept revealed
Wed, 28 Aug 2013Ford will debut a new S-Max Concept at the 2013 Frankfurt Motor Show. As the name suggests, this previews a future replacement for the current S-Max ‘sports activity vehicle’ – the people carrier that does everything it can to avoid having you feel like you’re driving a people carrier… We’ve been given a sneak peak of the new MPV at a special pre-Frankfurt event in Dusseldorf – and if the thought of a sporty new S-Max gets your heart racing, don’t worry: this concept comes with an app for that. Please click the image above to read more about the 2013 Ford S-Max Concept
BMW seared into consumer minds: New ad technology takes ‘branding' to another level
Wed, 22 Dec 2010How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?