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So Cube ads aren't square, Nissan hires college kids

To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.

Peugeot tease new sports saloon concept for Beijing Motor Show

Lurking under this cover is a new Peugeot Concept for the 2014 Beijing Motor Show Peugeot do good concepts, even if many don’t actually make it in to production. A case in point is the stunning Peugeot Onyx Concept we saw at the Paris Motor Show in 2012, which came with great styling, copper and carbon fibre bodywork, the use of unusual materials like crystal glass and compressed paper and a powertrain that used a 3.7 litre V8 at the back with an electric motor for added green credentials. Peugeot say their latest concept – which will debut at the Beijing Motor Show in April and is teased by the photo above – will use the same sort of innovative materials as the Onyx (which probably means it too will never see production) and preview the future of Peugeot’s styling.

Cop saves life of choking driver

A US POLICE officer saved a motorist in Kalamazoo, Michigan, who was choking after stopping her for driving through a red light. Officer Jason Gates realised the woman could not breathe when he approached her vehicle, so he hit her on the back to try to clear her airway. When that did not work, he performed the Heimlich manoeuvre which dislodged a piece of sausage and bread from her throat.