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Simple Rule: Technology Costs

Close your eyes. Imagine you're at the turn of the 20th century. A favorite broadsheet tells you that these new-fangled automobile gadgets are dangerous rattle traps that foul the air and that they are singularly profound failures!

New Land Rover Defender will be “…the bollocks, the absolute dog’s bollocks”!

Land Rover design director Gerry McGovern has made it clear that the new Land Rover Defender – due in 2015 – will be a car that will be a perfect replacement for the iconic Defender. It’s not often you get a proper statement of intent on a planned new car, but Land Rover’s design director Gerry McGovern has made it absolutely clear what he thinks of the new Land Rover Defender he’s busy creating. Speaking to a small group of Australian journalists, Gerry communicated his feelings about the new Defender in the best way possible, simply by not mincing his words: “This car will be the bollocks, I assure you.

Could Michelin’s Active Wheel truly transform the car?

Cars today have evolved and been refined to an extraordinary degree, but carmakers – and car designers – are still always looking for ‘the next big thing'. Yet despite a myriad of recent technical innovations, ask the man on the street what is the problem with cars of today, and he'll likely reply along the lines of "they all look the same". Mass production processes, packaging requirements and safety and regulatory constraints are just a few of the reasons why it is hard to make a car that looks truly different.