Rear Step Bumper Steel Bar W/ Outer Step Pad 04-06 Nissan Titan Xe Gray Silver on 2040-parts.com

Nissan and Fiat marketing heads trade insults over 'visual pollution'

A war of words has erupted between Fiat and Nissan's marketing departments over their electric vehicle designs, the Leaf and the 500e. Matt Davis, head of Fiat product marketing, told Bloomberg News before the launch of its all-electric 500e at the Los Angeles show last week that "ugliness is probably one of the worst forms of pollution," seen as an indirect attack on Nissan's electric offering. The then 500e came under attack with Nissan criticizing the fact that it was created only to meet Californian emissions requirements.

Electronics is the Buzzword in Las Vegas

So there we were in a 2012 Focus parked in the HD radio booth getting a demo of the many fine features available to HD radio owners, when who should pop his furry red head into the window? It was none other than Ford CEO Alan Mulally. And the Blue Oval boss wasted no time immediately trying to sell the HD radio engineer sitting in the car on a shiny new a Ford.

How the Honda Civic got a fast makeover

Jay Guzowski was getting more nervous by the day. As senior product planner for the redesign of the 2012 Honda Civic, Guzowski was shepherding the compact car from design freeze to market. But as he listened to others around the American Honda conference table -- with a year to go before the car's on-sale date -- he heard a disturbing refrain: The upcoming Civic was not good enough.