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Jag hops on Super Bowl ad bandwagon

Jaguar is preparing to tout the brand's British roots in a new advertising campaign called "British Villains" that will be its largest ever and include its first Super Bowl commercial. The campaign will be used to launch the new F-Type coupe that debuts at the Los Angeles auto show later this month and goes on sale in April. The 30-second Super Bowl commercial will run during the second half of next year's event on Feb.

6th l'argus Design Competition announced

This week French magazine L'argus de l'automobile launches its 6th Utility Vehicle European Design competition. The contest runs until the 5th November, with the task to design a new commercial vehicle on the theme: "How to optimize urban goods delivery in large cities". Traffic flow is an issue for most of today's cities.

Jaguar-Land Rover sold today (2008)

By Tim Pollard Motor Industry 26 March 2008 10:18 Ford has finally sold its Jaguar and Land Rover subsidiaries to Indian manufacturing giant Tata Motors. The Blue Oval announced the widely anticipated sale to the US stock markets and employees this morning, confirming it was paid $2.3 billion (£1.2bn) for the two premium British marques. It has sold them wholesale, rather than keeping a stake as it did with Aston Martin - ending a decade of American ownership.Ford bought Land Rover from the BMW-Rover break-up in 2000, 11 years after it acquired Jaguar.