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Rolls-Royce gets Personal at 2010 Paris show

Cars like the Fiat 500 and Mini may be available with pick ’n mix customisation options, but those are mere bolt-on Mr Potatohead additions compared to the kaleidoscopic wizardry available to Roller owners. Showcasing its ‘personalization programme’ (personalization with a ‘z’ for the Americans, programme with an ‘mme’ for us stick-in-the-muds) at the 2010 Paris motor show, Rolls-Royce has served up five bespoke examples of its current range. Heavens, no.

GM sells Suzuki shares to raise emergency funds

By Tim Pollard Motor Industry 17 November 2008 15:24 GM is flogging its entire stake in Suzuki to pump cash into its survival funds. The General owns a 3% holding in Suzuki Motor Corporation and will sell 16,413,000 shares on the open market tomorrow. Based on today’s values, GM will raise an estimated £154 million through the sale, although Suzuki will exercise an option to buy back an equivalent number of its own shares in treasury stock.

Top Hyundai UK Dealers honoured

Hyundai’s top UK dealers have been honoured with awards at an event in Frankfurt. Bristol Street Motors, Monaghan Brothers, Sandon Road Hyundai and J T Hughes won awards. There are lots of threads to making a brand succeed, and Hyundai’s stellar rise from budget ‘dofor’ to mainstream beating has meant weaving those threads together like a seamstress on a fine tapestry. From advertising to PR to product to showcase, the brand will only work if all the elements combine properly to convince car buyers there’s substance to the product.