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Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

Mitsubishi closes California design studio

Mitsubishi Motors Corp. closed its design studio in Cypress, CA last Thursday – just one month shy of its 25th anniversary. A result of the recent downturn in the global economy, the closure of the facility will eliminate 33 design positions as part of a personnel cull that has seen 60 people within the automaker's US operations lose their jobs.

Chevrolet Volt plug-in hybrid: the leaked photos

By Tim Pollard First Official Pictures 09 September 2008 12:00 Images of the production Chevrolet Volt plug-in hybrid car have leaked onto the internet a week ahead of GM's planned shindig to celebrate the brand's centenary on 16 September 2008. The Volt is a landmark model – a hybrid electric car that can run for 40 miles on battery power alone or use the onboard 1.4 petrol engine for further charge. The new Volt will also be one of the world's first plug-in hybrids when it goes on sale in 2010 (2012 for Europe), allowing it to be hooked into the mains to top up the battery.