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Now it’s the turn of Hyundai to take a swipe at GM’s marketing

Hyundai's 2012 Super Bowl Advert (video below) With the news that General Motors are to pull out of Super Bowl advertising Hyundai steps up to tell GM they’re wrong. It’s really not been GM’s week. Last week they came out and told the world that ads on Facebook aren’t worth the advertising cost and that they were pulling their spend from the (now) newly floated social media site.

Porsche Boxster E: Electric Boxster revealed

Porsche Boxster E - the electric Boxster Last year we reported that Porsche had plans to build a trio of electric Boxsters and send them out to play, to act as a rolling laboratory for all things ‘Electric Car’. At the time, Porsche told us the electric Boxsters would be ready ‘early next year’. Here we are, six weeks in to the New Year, and we get details of the Porsche Boxster E ahead of a reveal at Geneva in a couple of weeks.

NLV Quant – née Koenigsegg Quant – at Geneva

The Quant - back at Geneva as the NLV Quant Last week we ran a story on Koenigsegg taking somethig new to Geneva after we’d had a chat with them. But part of that story was on last year’s Koenigsegg Quant, a four-seat electric supercar we saw at Geneva 2009. At the time it was billed as a Koenigsegg Quant (although, as Koenigsegg pointed out to us, it was always a commission project) but now it’s set to return to Geneva 2010 as the NLV Quant.