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Lexus takes Gen XY on a 'Dark Ride'

Lexus' small CT 200h hybrid won't go on sale until February, but a short online movie called Dark Ride is already promoting the vehicle and reaching out to younger buyers. Lexus and its ad agency, Skinny, aim to generate excitement among consumers 16 to 44 -- known as Gen XY. That demographic is a far cry from the median age of Lexus' owners -- 57.

TVR set for 2015 comeback

TVR's new owner, Les Edgar, has dated 2015 as the company's comeback, as they plan to have a two-car range costing 50,000-80,000 pounds ($76,155-$121,848). Having produced cars such as the Griffith, the Grantura, the Cerbera, the Chimaera, the Tuscan and the Sagaris, TVR hopes to continue and evolve this spirit after a production hiatus in 2006 due to ownership change. "It is a well-thought-out business plan, and at the root is the requirement to make money,” stated Edgar in an interview with Autocar.

Faurecia Pin-spiration calls for premium pinboards

Faurecia has launched its ‘Faurecia Pin-spiration' contest, with a brand new 64GB iPad up for grabs. Tier supplier Faurecia is using online sharing community Pinterest to host a new competition to create a pinboard named ‘Faurecia Pin-spiration' – categorized under ‘Cars and Motorcycles' – and filled with things that reflect the meaning of ‘premium’ that could also be used in automotive design. To enter into the contest send an email to FaureciaNA@Faurecia.com with the link to the board along with your name, email address and phone number by 31 July, and Faurecia judges will then choose the winner.