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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Hyundai Genesis is practically autonomous on ‘Empty Car Convoy’ (video)

The Hyundai Genesis driver makes his escape The new Hyundai Genesis is a proper poke by the Koreans at the big, luxury end of the car market, and as such it comes equipped with plenty of luxury features and high-end technology. So with a new Genesis to promote, Hyundai thought it would be a bit of a wheeze to demonstrate just how good many of the driver assist technologies are on the new Genesis, to the point where it is capable (with a bit of fiddling) of being autonomous and safe. Hyundai lined up a convoy of six stunt drivers in the new Genesis saloon at their test track in the Mojave Desert, engaged adaptive cruise, lane hold and automatic emergency braking and set it off round the test track.

Toyota targets conventional engine in defense of green image

In the race to boost fuel economy, overhauling the internal combustion engine is all the rage. Ford, Hyundai and Mazda are among those focusing on direct injection, turbochargers and improved transmissions as they reinvent their powertrain lineups. So with its emphasis on hybrids, Toyota Motor Corp.