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Honda reveals ‘Forza’ design contest winner in Chicago

Honda teamed up with “Forza Motorsport” to reveal the winning entry in the “Forza Motorsport” Civic Si Design Contest at the 2014 Chicago Auto Show on Friday. The winner was Tiffany Labedz of Phoenix, who beat out 17,000 other members of the Xbox “Forza” community. "At Honda, we love meeting our customers where their passion lies, and the racing and custom car design in ‘Forza Motorsport’ is definitely a passion for so many Honda and Civic enthusiasts," said Tom Peyton, Honda’s assistant vice president of advertising.

Lotus Evora & Evora S Sports Racer revealed

Lotus has revealed a special edition of the Evora – the Evora Sports Racer – with extra kit and special colours. Available as Evora or Evora S. Lotus is not having the easiest of times of late (has Lotus ever had any easy time?) with most of the news from Hethel being about ex-CEO Dany Bahar or the will they/won’t they be sold on or closed down by new owners DRB-HiCom.

Hyundai to give away a free cow with every new car

It looks like Hyundai are planning to give new car buyers a free cow to save the Sunday Roast from rising fuel costs. It looks like Hyundai’s clever PR bods have found a way to boost car sales in the same way as Scrappage did, by planning to save the Sunday Roast from the inexorable rise of fuel costs. They’ve commissioned a survey to find out what motorists are having to give up as fuel costs rise, and have decided the worst thing is missing out on Sunday’s Roast Dinner.