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SEAT confirms it will launch its first SUV in 2016
Wed, 26 Mar 2014SEAT The Spanish carmaker SEAT today confirmed it will launch its first SUV in two years' time. Likely to be inspired by the IBX concept car, the new SEAT 4x4 will share technology with Volkswagen's compact SUV range. Little has been announced about the launch of SEAT's SUV, but the company has shown a clutch of concept cars over the past decade, including the IBX (above) and the Tribu (below).
Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving
Fri, 09 Aug 2013Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.
Volvo V60 Plug-in Diesel Hybrid: Geneva 2011 catch-up
Fri, 04 Mar 2011Volvo V60 Diesel Plug-in Hybrid Geneva We’re probably going to be playing catch-up for the next few days on stuff we didn’t manage to cover on the press days at Geneva. And this – the Volvo V60 Diesel Plug-in Hybrid – is one that should definitely have made it in to our coverage earlier. We’re not big fans of the hybrid route – especially in small cars – but when it’s used to produce a car that is more economical and more powerful, we start to get it.