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New Kia K9 revealed

The Kia K9 arrives for Korea The new Kia K9 has been revealed as Kia’s new range-topping saloon for the Korean market. The K9 is a production version of the KH Concept. The Kia KH was teased a couple of weeks ago as Kia’s new flagship car for its home market, and this morning, to no ones surprise, the KH has been revealed as the new Kia K9, a moniker that won’t be used in overseas markets for obvious reasons (woof, woof).

Ferrari 458 Speciale A (that’s ‘A’ for Aperta) revealed

The Ferrari 458 Special A – revealed ahead of its Paris debut The Ferrari 458 Speciale A (the ‘A’ stands for Aperta – Italian for open) has been revealed this afternoon – ahead of its Paris Motor Show debut next week – as the most powerful open-top Ferrari ever, promising 0-62mph in just 3.0 seconds. Just 499 will be built. And if you want to invest money in a new Ferrari, the 458 Speciale A will be a good shout; with just 499 being built (just like LaFerrari) it’s almost certain these rare 458s will appreciate in the coming years – just like the 599 Aperta has (although there were even fewer of those).

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?