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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

Peugeot iOn Electric at Frankfurt

Peugeot are bringing the iON EV to Frankfurt Latest to join the electric car party is Peugeot, who have announced they will be showing the Peugeot iOn, which is to all intents and purposes a re-badged Mitsubishi i-MiEV. No question that this – like all these little electric cars – is a city car only. It ‘boasts’ a range of just 80 miles on a full charge, but that’s enough if you’re only using it in town.

Diddy stars in new Fiat 500L spot

The dream of the '90s is apparently alive at Fiat. Not Fred Armisen and Carrie Brownstein's crust punx, granola and symmetrical all-wheel drive u/dystopia, but the other side of the era; the flashy party-people late end of the decade that brought Sean Combs to global prominence. In Italian marque's new ad, the rapping, acting, designing businessman appears as the Mr.