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Ferrari SA APERTA at Paris. Is Chris Evans buying?

The Ferrari SA APERTA unveiled in Paris Ferrari let us have info on the 599 Roadster which is the Ferrari SA APERTA last week, and today the very limited edition Ferrari has been rolled out to an appreciative audience at the Paris Motor Show. The Ferrari SA APERTA has been built to celebrate the 80th anniversary of Pininfarina, and the SA stands for Sergio and Andrea Pininfarina (the APERTA bit simply means ‘Open’). And the APERTA is very much the Roadster, paying only lip-service to any notion of enclosing the cabin.

Ford issues third recall for 2013 Escape

Ford is recalling the redesigned 2013 Escape SUV for a third time this summer and the second time to fix a problem that could cause a fire in the engine compartment. The recall covers about 7,600 Escapes equipped with the 1.6-liter four-cylinder engine. About 6,150 of the recalled vehicles are in the United States, and the rest are in Canada.

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.