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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

2013 Ford Fiesta ST: Price from £16,995

The 2013 Ford Fiesta ST will cost from £16,995 when it arrives in Ford’s UK showrooms in March, with an extra £1,000 buying the Fiesta ST2. But now, with the Fiesta ST about to arrive as a three door in UK showrooms (the 5 door Fiesta ST will be sold in the US), Ford has come up with prices and specs for their hot Fiesta. The regular Fiesta ST will get some butch bumpers, a set of 17″ alloys, suspension lowered by 15mm, tinted glass, Recaro seats, DAB and AirCon, and if you want to spoil yourself you can opt for the Fiesta ST2 which adds in LED headlights, keyless start, part leather seats and climate.

Maybach Exelero for sale – ish

A Swiss Company is offering replica Maybach Exeleros We’re not huge fans of the Maybach here at Cars UK, as you’ll know if you’ve been here before. It’s just so ill-conceived it beggars belief that a company as savvy and successful as Mercedes can’t see it. Mind you, we’re convinced they’ve just about given up on Maybach – even though they deny it – and the 100 Maybach Coupes being built by Xenatec are a swansong to the marque, which we’re convinced will go the same way it did in its previous life by simply stopping production.