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Video: Gordon Wagener on the Mercedes Concept Style Coupe
Fri, 04 May 2012Mercedes-Benz has released a short video in which Head of Design Gordon Wagener presents the new Concept Style Coupe. The Concept Style Coupe, officially introduced at the recent Beijing auto show, was first seen at the Avant/Garde festival prior to Beijing in an unusual move for the brand. "In this case we thought the car was so progressive and avant-gardistic that we decided to put it here into this art show," says Wagener.
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.
New Mercedes GL (2012/2013) arrives ahead of New York debut
Mon, 02 Apr 2012New Mercedes GL (2012/2013) The refreshed Mercedes GL – the big brother to the M Class – has arrived ahead of its debut at the New York Auto Show. The new Mercedes GL wasn’t supposed to surface quite yet, but the Interwebs being what they are the first set of photos of the refreshed GL are already doing the rounds. What we get is a much less stolid GL than the current model with a new nose and a look that says ‘M Class Big Brother’, which as the GL is based on an extended M Class platform should be no surprise.