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Nissan ads stray from focus on price

Nissan North America will stray from the discount-deal marketing pitch adopted late last year when a sinking economy kept consumers away from U.S. dealerships. A TV ad campaign that begins on Thursday will tout the loftier messages of safety, quality and performance.

Rolls Royce Wraith: First tease photo of Ghost Coupe

The first tease photo of the Rolls Royce Wraith – a coupe version of the Ghost – has been revealed ahead of a Geneva Motor Show debut. It’s only been a few days since Rolls Royce told us that the Ghost Coupe will be the Rolls Royce Wraith, and we were expecting a few teaser photos surface in the next couple of months as the Wraith gets close to a reveal at the 2013 Geneva Motor Show. But it looks like we might have to hunker down for an endless series of teases for the Wraith between now and March as the first teaser photo for the Wraith – a shadowy view of it in profile – has already been released.

2013 Ford Fusion gets stop/start as $295 option

Ford Motor Co. is bringing its Auto-Start-Stop system to the United States, the first time it has offered the system in this country in a nonhybrid application. The $295 option will be offered only on 2013 Ford Fusions powered by a 1.6-liter, four-cylinder EcoBoost engine, which Ford predicts will be the top-selling Fusion engine.