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New Denza EV brand to be launched by Daimler-BYD joint venture

Mercedes-Benz sources have confirmed that Daimler and BYD Auto's Chinese joint venture is set to launch Denza, a new zero-emissions brand. The first Denza will be unveiled at next month's Beijing motor show and is based on the underpinnings of the first-generation Mercedes-Benz B-Class W245. The car's design is believed to have been undertaken by Daimler's Advanced Design Center in Beijing, led by Olivier Boulay.

Porsche Muffler Man remains erect

Sure, the Porsche Experience Center, opening in LA in a little over a year, will feature a variety of exciting track configurations from road courses to a drag strip-looking thing, as well as varying surface conditions on which Porsche road cars can be flung to the delight of their occupants. But what about the muffler man? That's what most people want to know, isn't it?

College Exhibition: IED Degree Show 2008

Graduating students at the Istituto Europeo di Design of Turin (IED) recently completed a project created in association with BMW. The projects, presented at an exhibition entitled ‘Designing the BMW of 2015', followed a brief to design a car by interpreting the language evolution and the trademark essence in view of the company's future perspectives. Students were asked to research the needs, tastes and lifestyle of 35 year old individual in 2025 and find inspiration in natural elements (sun, sea, wind and earth) and in forms of expression (music, painting and art).