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Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

2011 Kia Picanto revealed

The 2011 Kia Picanto teased in a sketch ahead of Geneva 2011 Kia are on a bit of a roll at the moment (as are sister company Hyundai) with cars like the new 2011 Kia Optima and the new Kia Sportage taking Kia’s offerings to a much higher level in terms of design and style. And perception of quality. That upwards march looks set to continue with Kia’s version of the Hyundai i10 – the 2011 Kia Picanto – which is due to launch at the Geneva Motor Show in March 2011.

Special BMW M3 Competition Edition coupe gets Frozen Silver matte paint

Directly on the heels of SEMA, the matte capital of the world, BMW announced a special run of the 2012 BMW M3 Competition Edition coupe in Frozen Silver matte paint. And we mean extremely limited: just 40 cars celebrating 40 years of BMW racing in North America will be made. Each car will have the Frozen Silver paint, black hood intakes and dark chrome exterior trim.