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Toyota and Mercedes-Benz are top global car brands
Sun, 23 Oct 2011Toyota & Mercedes-Benz are the Top Global Automotive Brands 2011 Interbrand, a branding consultancy, delivers a report on the world’s brands every year, and in 2011, despite recall woes and the devastation of the Japanese Tsunami, Toyota leads the automotive brands, with luxury car maker Mercedes-Benz just behind. Interbrand uses three measures to gauge how effective a brand is – performance of branded product, the brands ability to secure earnings and the role of the brand in purchasing decisions – to come up with a chart of the top 100 world brands. At the top of the tree are companies like Coca Cola, IBM, Microsoft and Google, but car brands do well with Toyota, Mercedes-Benz, BMW, Honda, VW, and Ford all making it in to the top 50.
MINI Coopers recalled in US over fires
Sun, 15 Jan 2012The MINI Cooper is being recalled over fires Following an investigation started in October, BMW in the US has issued a recall for 88,911 MINI Coopers built between 2007 and 2011. Back in October we reported that the MINI Cooper S was under investigation in the US after a spate of fires. ‘Spate’ may be a bit strong as, at that time, there had been a total of just 12 fires reported.
New Mercedes SL 2012 finally unveiled officially
Thu, 15 Dec 2011New Mercedes SL 2012 - finally it's official After two days of leaks on the new SL, Mercedes finally unveils the 2012 Mercedes-Benz SL officially. We’ve started each of the last two days with news of the new 2012 Mercedes SL. Tuesday saw a leak of a brochure scan of the new SL – so we had a clear idea of what was coming – and yesterday saw the arrival of a full gallery of photos of the new SL.