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Mercedes SLS AMG Roadster revealed ahead of Frankfurt
Sun, 29 May 2011Mercedes SLS AMG Roadster - this time it's undisguised You might have thought that the photos of the Mercedes SLS AMG Roadster we published a couple of weeks back were the official reveal of the soft-top SLS. But you’d be wrong. Those photos were in fact of a disguised SLS Roadster (although you’d have to look hard to see what was hidden).
Toyota Auris Hybrid emissions cut to 84g/km
Tue, 14 May 2013We’ve long believed that car makers better serve their customers by offering ‘Green’ options as add-ons to regular car models, and adding the hybrid option from the Prius to the Auris has seen Auris sales climb steeply whilst Prius sales drop off. There’s only so many buyers who want to shout their green halo from the rooftops, so incorporating green technologies in the regular range opens up far more possibilities for a sale. Now, with the Auris Hybrid sales growing by 69 per cent year on year in the UK, Toyota has had a play to make the Auris Hybrid even more efficient.
MINI’s Olympic Marketing Masterstroke
Wed, 08 Aug 2012BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.