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Ford's NA Design Director aims to shorten product lifecycles
Wed, 16 Jul 2008Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.
Infotainment in cars could get a boost from backup-camera mandate
Tue, 21 Feb 2012A federal mandate to require backup cameras in all vehicles, expected Feb. 29, will be a bonanza for suppliers of collision-avoidance equipment. But the mandate also could provide an unintended boost to the infotainment industry.
Video: GM's Frank Saucedo, Niki Smart and Gael Buzyn on the Elmiraj concept
Fri, 16 Aug 2013GM director advanced design Frank Saucedo features in a new video explaining the design process behind the new Elmiraj concept. Saucedo, who oversaw the concept's development at GM's advanced design studio in North Hollywood, California, talks about how the Elmiraj – the second in a series of three concept cars that began with last's year Ciel – is a study of how they can progress and evolve the carmaker's ‘Art and Science' design philosophy. GM's interior design manager Gael Buzyn and exterior design manager Niki Smart also feature, with Smart explaining how the Elmiraj concept is focused on the notion of ‘the drive' and has been designed to reflect dynamism while the Ciel was about ‘the journey', represented by a luxurious interior.