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New Porsche Macan takes over Harrods’ window (video)
Fri, 10 Jan 2014The new Porsche Macan gets pride of place in Harrods’ window. Harrods display windows have become a happy stomping ground for car makers in recent years, with everyone from MINI to Hyundai (here and here) taking up prime Harrods real estate to showcase their latest cars. Now its the turn of Porsche to get their newest cars on display to Harrods’ customers and passing Londoners and visitors as they take over a window until 5th February.
Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving
Fri, 09 Aug 2013Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.
New Lagonda Concept on the way
Fri, 13 Mar 2009The Lagonda Vignale Concept from 1993. More of a clue to the next Lagonda than the 2009 Geneva Concept? [ad#ad-1] It wasn’t exactly unreserved praise and delight that greeted the launch of the Lagonda Concept at the Geneva Motor Show.