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Porsche uses phone-formatted bar codes to connect with customers
Tue, 12 Jul 2011Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.
Cash for clunkers plan revives trade fight
Thu, 05 Feb 2009Import brand automakers and dealers warned on Thursday that a vehicle scrappage proposal before the Senate would violate trade agreements and could weaken the economy. The Senate could vote on the plan on Thursday, which would offer $10,000 to any moderate- or low-income consumer who trades in a car or truck that is at least 10 years old and buys a new one that is more fuel-efficient and "assembled in the United States." The trade-ins would be scrapped rather than resold. The U.S.-made mandate "smacks of the protectionism that led to the Great Depression," said Barbara Nocera, the top Washington lobbyist for Mazda North American Operations.
Aston Martin in talks with Mercedes for engine supply
Thu, 09 May 2013It has seemed for some time that Aston Martin’s wish-list for future engines revolved around Mercedes. They currently use a V12 developed from Ford’s Mondeo V6 and a V8 that’s a development of the 4.2 litre that was in Jaguars (and Range Rovers) until a few years ago, but new engines (and new platforms) are vital if Aston are to remain competitive. Before the recent investment in AML by Investindustrial, there were plans for Aston to use both engines and platforms from Mercedes (the Lagonda SUV was built on the underpinnings of the Mercedes GL) and even the possibility that Aston Martin would design and build the next generation Maybach.