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Customers less satisfied with run-flat, low-rolling resistance tires
Mon, 01 Apr 2013In non-April Fool's news, customers who buy cars shod with run-flat tires are nearly twice as likely to have to replace them as people with more conventional tires, according to a J.D. Power and Associates study. The poll also found that customers are also less satisfied with low-rolling resistance tires.
Fans get chance to drive with Top Gear's The Stig
Thu, 31 Jul 2014FANS OF BBC hit Top Gear will be able to experience the white-knuckle thrill of spinning round the programme's test track driven by The Stig, as well as driving laps themselves. The corporation's commercial arm BBC Worldwide is allowing viewers to be in the driving - or passenger - seat by launching a series of high-speed attractions at Dunsfold Park in Surrey, at which the programme is filmed. They can follow in the tyre tracks of celebrities such as Tom Cruise or Benedict Cumberbatch by trying out the "star in a reasonably priced car" course in a Kia Cee'd, just like those used on the BBC2 programme under the eye of a professional driver.
BMW announces DesignWorksUSA studio and ConnectedDrive lab in Shanghai
Mon, 30 Apr 2012BMW has opened both a DesignWorks studio and a ConnectedDrive lab in Shanghai, China, as a means of gathering information and insight into the Chinese market as the company looks to increase its presence in Asia. Adrian van Hooydonk, Director BMW Group Design, said, "Creating this foothold for both BMW Group Design and DesignworksUSA in Shanghai is of great importance from both strategic and creative standpoints." President of BMW Group DesignWorksUSA Laurenz Schaffer said, "Our new studio in Shanghai places DesignworksUSA at the epicenter of the most rapidly growing and influential consumer market in the world and provides an indispensable resource for shaping our global perspectives for clients." The new studio will perform functions including product, transportation, automotive, environmental and interaction design; color, material and finish design; design communication, research and strategy as well as sustainability consulting. Designers from DesignworksUSA studio in Los Angeles, Munich and Singapore will supplement a local design team.