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For new CAFE rules, automakers place high-stakes tech bets

Game-changing 2015 fuel economy rules are forcing vehicle development teams to make high-stakes bets on expensive technologies--bets that will separate the winners from the also-rans. Not only do federal rules target a 2015 fleet average of 35.5 mpg, up from the current 27.5 mpg for cars and 23.1 mpg for light trucks; they force automakers to bet on different technology packages for each vehicle segment. Companies that do best at mixing technologies while keeping down costs will have an advantage when buyers wince at higher stickers.

Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)

But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.

Car-buying confidence hits new high

THE NUMBER of people who believe they will buy a new car in the next three years has jumped to 71%, according to the latest AA Car Purchase Index; up from 55% last year. Of the 19,786 survey respondents who said they were going to buy a new car, 42% said they would choose a petrol engine, with 38% saying definitely diesel. A further 13% don’t know what fuel type they will opt for, but 7% will choose some kind of hybrid and 1% will go fully electric – a total of exactly 100 respondents.