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Mercedes launches Attention Assist
Wed, 13 Aug 2008By Ben Whitworth Motor Industry 13 August 2008 13:28 Mercedes-Benz researchers call it the ‘one-second nap’ – that instant when fatigue overcomes you at the wheel on a long trip and you wake up in hospital. To counter dozing off while driving, which Mercedes claims accounts for a quarter of all major motorway accidents, its engineers have developed an innovative driver support system called Attention Assist. As well as registering linear and lateral acceleration, indicator and pedal operation and vehicle speed, the system also monitors steering response - the most important indicator of fatigue according to Mercedes, is tired drivers have difficulty in keeping their vehicle precisely on track.
Chrysler launches 'Born Makers' ad campaign
Fri, 06 Jun 2014Chrysler is launching its ad campaign for the 2015 200 sedan on Saturday. The brand gave us a sneak peak of the new Ameri-centric commercial on Friday. The effort will include 30- and 60-second television spots and in-theater ads in addition to activity in print, digital and social media.
Ford Focus ST (2012) development pictures
Wed, 11 May 2011It’s been over six months since Ford unveiled the Focus ST concept at the 2010 Paris motor show, and with the production ST’s launch looming large for early 2012, the Blue Oval has started its PR push. These are the first shots of prototype STs testing at Ford’s Lommel Proving Ground in Belgium. So what do we know about the new Ford Focus ST?