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Ford promote accessible & affordable technology in new campaign
Wed, 26 Jun 2013Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.
Volkswagen Woofwagen – There’s a dog for every VW (video)
Thu, 31 Oct 2013There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.
VW Polo R Line (2012) first official pictures
Mon, 30 Apr 2012Sportiness is not a word normally associated with the VW Polo. Even in GTI guise the current VW Polo is a rather sober driving experience compared to more exuberant rivals like the Renaulsport Clio or upcoming Ford Fiesta ST. There's nothing wrong with that, but with a WRC campaign on the horizon and a sensible-shoes donor car on its hands, Wolfsburg have created the Polo R Line.