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Infiniti plans full-court press for March Madness
Thu, 10 Mar 2011Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.
Porsche India to launch in 2012 – plans for local Cayenne CKD assembly
Wed, 30 Nov 2011Porsche India to launch in 2012 VW Group is planning to launch Porsche India in 2012 and is expected to import the full range of Porsche cars and planning CKD assembly of the Cayenne. Yes, you can already buy a Porsche in India and there’s a small network of dealers. But at the moment they are imported by Precision Cars.
Audi takes a dig at BMW, Lexus & Mercedes in new video commercials
Sat, 28 Dec 2013Audi takes a dig at BMW, Lexus & Mercedes in new video commercials We’ve had a little spat between Jaguar and Mercedes recently over Mercedes’ Chicken Magic Body Control, with Jaguar’s Big Cat eating Mercedes MBC Chicken and now, ahead of what seems a likely airing in the Super Bowl advert slots, Audi is taking a pop at everyone. Audi are bigging-up the Audi A3 saloon ahead of its arrival in the USA with a quartet of commercials demonstrating the regret buyers have if they’ve already opted for a Mercedes, BMW or Lexus. We get a video on ‘Luxury Car Abstinence’, one of ‘Shame’, one on Buyer’s Remorse’ and one on ‘Lessons’ with the theme being that you should save yourself for the best – the Audi A3 Saloon – and not bother with the also-rans.