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Mopar salutes Don Garlits and muscle-car past as it eyes global future
Tue, 31 Jan 2012Mopar made its name in performance and parts, but Chrysler's aftermarket division is staking its future on practicality. The brand celebrated its 75th anniversary on Tuesday at the Mopar engineering lab in Center Line, Mich., just north of Detroit. While it rolled out four custom cars with various stages of show-and-go upgrades and drag-racing legend Don Garlits, Mopar officials were decidedly forward-looking.
Jaguar ‘How Alive Are You?’ Marketing campaign launches
Mon, 27 Feb 2012Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.
CAR Online: a model year facelift for our website
Mon, 16 Mar 2009We're getting the new CAR branding, and a spruce-up here and there: a sophisticated colour palette, improved navigation and other tweaks to make CAR Online better By Tim Pollard Motor Industry 16 March 2009 15:05 Yes, we’ve finally launched our new-for-2009 facelifted website. We've rolled out v2.1 of CAR Online – a gently fettled, spruced-up version of your favourite motoring website. We’ve redesigned the site in harmony with the new-look CAR Magazine, so there’s a more sophisticated colour palette, new-look CAR logo branding and tidied-up layouts on most pages.