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Smart wins 2011 LA Design Challenge
Mon, 28 Nov 2011Daimler's Smart division won this year's LA Design Challenge, the brief of which was to create ‘Hollywood's Hottest New Movie Car'. The entries were judged on how well the vehicle reflected its brand attributes relative to the plot, how the vehicle related to the target audience, and the level of imagination found within the entry. Befitting the ‘Hollywood movie car' theme, the uniqueness of the story concept and the character development of the vehicle were also factors that helped determine the overall winner.
Dodge Challenger, Charger get new V6 muscle
Thu, 21 Oct 2010Dodge is getting competitive in the horsepower wars. After years of languishing with a 250-hp V6 in the Charger and Challenger muscle cars, both are getting a substantial power boost. Chrysler announced some of the ratings for the Pentastar V6--the new 3.6-liter engine that will be the base powerplant across much of its lineup--and for enthusiasts, it's good news.
Volkswagen UK’s dealer showrooms get a revamp
Tue, 23 Apr 2013It’s an interesting exercise to ponder on the future of main dealer showrooms as the world moves more and more towards an online buying experience. Are car showrooms a relic of the past or the perfect way, still, to showcase the offerings from a car maker? Volkswagen are taking no chances on the future and have already rolled out their ‘Digital Showrooms’ across the dealer network where staff get iPads and advanced web tools to try and bring the on-line and off-line worlds in to a workable intersection, and offer customers virtual product that wouldn’t otherwise be available on show.