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Film Friday: Auburn Speedster tackles the Bonneville Salt Flats
Fri, 25 Apr 2014Inspired by a recent trip to the Auburn Cord Duesenberg Museum in Auburn, Ind. (more to come on that soon!), we're diving into the historical film archives for some A-C-D goodness. And it doesn't really get any better than vintage footage of the classic Auburn 851 Boattail Speedster tearing up the Bonneville Salt Flats circa 1935 followed by a demonstration of the big Duesenberg streamliner, “The Mormon Meteor” thundering across the lake bed.
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.
2013 Mercedes E Class Facelift: The Video
Sat, 15 Dec 2012We have the first video of the 2013 Mercedes E Class facelift showing the changes Mercedes has made more clearly. Not just the usual nip and tuck you’d expect in a mid-cycle facelift, but real sheet metal changes and proper upgrades as well as the usual lights and bumpers stuff. But however many photos we publish of the 2013 E Class, nothing really gives you a feel for the changes until you see them in the flesh or on the move.