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MINI’s Olympic Marketing Masterstroke
Wed, 08 Aug 2012BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.
First Sight: BMW Zagato Coupé
Thu, 31 May 2012"I've been looking for a way to collaborate with Zagato and Nori [Norihiko Harada, Chief Designer Zagato] for around 20 years," explains Adrian van Hooydonk, Senior Vice President BMW Group Design as we stand in the shadow of the magnificent Villa Erba. "Last year at this event we had a conversation and decided that it was the right time to do something." BMW and Zagato both have history associated with the Concorso d'Eleganza Villa d'Este – Europe's most glamorous car show – yet until last weekend the two illustrious names had never crossed paths. The BMW Zagato Coupé marks the first project between the two and the first Italian-designed car to wear the blue and white propeller since the 2003 Bertone Birusa.
Lexus LF-Ch Premium Compact revealed
Tue, 01 Sep 2009Lexus has released this photo of the Lexus LF-Ch compact (click for bigger image) Update 7/09: We now have a front image of the LF-Ch, giving a better impression of the new Premium Compact from Lexus. Lexus has revealed one photo of their new premium hatch that is launching in a couple of weeks at Frankfurt. And what does it tell us?