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Porsche mulls smaller SUV, sports car
Fri, 19 Nov 2010Porsche may develop a small SUV and a sports car smaller than the Boxster as it aims to double worldwide sales in the next three years. Bernhard Maier, head of sales and marketing at Porsche AG, confirmed that the company is looking into smaller and less expensive models “but we have taken no decision so far.” The small SUV has been code-named “Cajun”--short for Cayenne Jr. The success of the Cayenne SUV has given Porsche confidence to “investigate if there are other opportunities,” Maier said.
Teen driving: Steps to enhance driver training
Mon, 17 Sep 2007Crash avoidance and preventative driving measures start in the classroom but are perfected through experience. To cast light on the importance of adding more structure to existing driver-training programs, we hosted the inaugural Autoweek Teen Driving Safety Summit in August 2007. Flip through our 2007 teen driving coverage below for tips on teaching teens safe driving.
New Hyundai Sant Fe Super Bowl adverts the most effective
Mon, 04 Feb 2013It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.