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Lotus fights back with three-year warranty and servicing deal
Wed, 02 Jul 2014By Tim Pollard Motor Industry 02 July 2014 12:55 Lotus has this month launched a three-year warranty and servicing deal for all new Elise, Exige and Evora models. The move is designed to kickstart interest in the brand, which is suffering a 9% slump in sales in 2014 year to date. Lotus has sold just 73 cars in the United Kingdom over the first five months of the year.
Ford halts plans for rwd cars
Sun, 11 Jan 2009With demand uncertain for big cars in the years ahead, Ford Motor Co. has dropped plans for new rear-wheel-drive sedans. Ford design chief J Mays told Automotive News on Sunday that plans for rwd Ford and Lincoln sedans have been shelved.
Five most-watched car ads of 2011
Thu, 15 Dec 2011Page views: They're life and death on the Web, and for an automaker trying to make an advertisement go viral, page views and the eyeballs viewing them are what it's all about. This year was big for the top-five viral automaker ads: Volkswagen's “The Force” spot hit 63 million views, while Fiat grabbed 27 million with its Jennifer Lopez song. The Chrysler “Imported From Detroit” Super Bowl ad was next, with 22 million views.