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Five most-watched car ads of 2011
Thu, 15 Dec 2011Page views: They're life and death on the Web, and for an automaker trying to make an advertisement go viral, page views and the eyeballs viewing them are what it's all about. This year was big for the top-five viral automaker ads: Volkswagen's “The Force” spot hit 63 million views, while Fiat grabbed 27 million with its Jennifer Lopez song. The Chrysler “Imported From Detroit” Super Bowl ad was next, with 22 million views.
Nissan takes on the London taxi
Wed, 13 Nov 2013A NEW BLACK CAB is set to make an appearance on the streets of London with the arrival of the Nissan NV200 Taxi. The NV200 Taxi has been developed in London by Nissan and is now undergoing real-world trials in the capital. Nissan says the NV200 will make a more environmentally friendly cab on the city’s streets thanks to its 1.6-litre petrol engine.
Land Rover Defender to be built in Sri Lanka
Tue, 09 Apr 2013The Land Rover Defender is to be built outside the UK in a new plant in Sri Lanka to produce Defenders for the region. Land Rover are assisting and training staff at a new assembly plant in Hambantota, Sri Lanka, run by Sathosa Motors PLC in a 50-50 deal with Land Rover distributors SML Frontier Automotive, with $1 million being invested to get the project up and running this year. It seems clear from the level of investment that this is simply an assembly operation using CKD kits from the UK for the Defender, but Sri Lank’s Daily News is reporting that there are plans to invest $500 million in the project.