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New Hyundai Sant Fe Super Bowl adverts the most effective
Mon, 04 Feb 2013It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.
New car sales surge by 7.6%
Thu, 06 Feb 2014THE SURGE in new car sales has continued into the new year. There were 154,562 new vehicles registered last month, a 7.6% rise on January last year, the Society of Motor Manufacturers and Traders (SMMT) said. The society said sales of alternatively fuelled vehicle increased by 25%.
McLaren MP4-12C gets the axe
Fri, 04 Apr 2014Production of the McLaren 12C is dead. That's according to a letter sent by CEO Mike Flewitt to owners that read in part, “The final piece of news I wanted to share with you is regarding 12C production, which we have decided to cease in light of the success of 650S. The new car has been so well received since its unveiling at the Geneva motor show (we already have a six-month order bank), we will focus all our capacity at the McLaren Production Centre on 650S.” This represents a turnaround for the company that just a few days ago said the 650S would slot between the 12C and P1 in the lineup, and that both would continue.