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Porsche plans to shift U.S. headquarters to Atlanta airport site
Wed, 11 May 2011Porsche is reportedly set to move its North American headquarters from a suburb north of Atlanta to the site of a demolished Ford Motor Co. assembly plant that once built the Ford Taurus and the Mercury Sable next to the Atlanta airport. A formal announcement is expected on Thursday, according to a report in the Atlanta Journal-Constitution.
Ferrari plans to sell fewer cars in 2013
Wed, 08 May 2013Ferrari boss Luca di Montezemolo has announced an unusual plan for the Prancing Horse: to sell fewer cars in 2013 than the 7000 it delivered in 2012. Speaking in Maranello, di Montezemolo stated that 'this is a far-sighted decision to strengthen our brand equity, from what I learned from Enzo Ferrari… We must resist people who say the competition will benefit from us making fewer cars… When others penetrate our markets, we are happy to meet this challenge.' Is Ferrari mad to chase fewer sales? It is not the first time that Ferrari has decided to limit supply: 'In 2003 we did the same,' explains Montezemolo.
Mercury lives--on the auction circuit
Wed, 24 Nov 2010James Dean famously drove one in Rebel Without a Cause, and perhaps Mercurys have never been cooler. That was more than 50 years ago and the brand is now on the verge of extinction. But as Plymouth, Pontiac and even Edsel have shown, some brands have legs that stretch long after new cars are gone from dealerships.