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Toyota will push safety in ad blitz
Mon, 06 Sep 2010Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.
2010 Camaro goes Synergy green
Fri, 15 Jan 2010Striking bright colors are part of the Chevrolet Camaro's history--orange, yellow and what some might label Kelly green from the '60s. Chevrolet is trying to generate a buzz for the 2010 Camaro with the Synergy Special Edition, a mouthful that means it is a limited-edition coupe with over-the-top green paint. Count on this being the official pace car of any St.
Nissan Livina Geniss
Mon, 10 Jul 2006Nissan has announced it will release a new family of global cars over the next two years with sales of the first variant to start in China in 2006. The Livina Geniss, the name of the Chinese variant, will be the first Nissan car to be released in China ahead of other global markets, and will make its world premier at the Guangzhou International Motor Show later this month. Based on the concept of a luxurious, yet practical vehicle, the model seats up to seven people and accommodates a wide variety of customer needs.