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Kia turn to consumer reviews to drive the brand
Wed, 09 Jan 2013Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.
How to buy a secondhand Ferrari 355
Fri, 10 Apr 2009By Chris Chilton Motoring Issues 10 April 2009 10:00 So how much does a 355 cost? (And we're not talking the legion Toyota MR2 rip-off kit cars). ‘They start at £30k’ says Karl Virdi from Verdi Performance Cars (www.verdiferrari.biz), adding that £35k buys a really nice GTB.
Bentley Mulsanne convertible concept debuts
Sun, 19 Aug 2012Bentley will expand the Mulsanne lineup with a glitzy convertible version, previewed by a concept that debuted at Pebble Beach. The British droptop would likely share mechanical pieces with the coupe, meaning a twin-turbo 6.75-liter V8 making 505 hp and 752 lb-ft of torque paired with an eight-speed automatic and rear-wheel chassis. Technical specifications were not confirmed.