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It's Corvette Summer, come along for the ride
Fri, 27 Apr 2012One-hundred-octane blood flows through my veins. But nothing revs my engine quite like the Chevrolet Corvette. It's my dad's fault.
New Honda Insight Hybrid: Insight Exclusive gets 1.5 litre from CR-Z
Fri, 28 Oct 2011Honda Insight Exclusive gets bigger 1.5 litre IMA Hybrid You can’t blame Honda for wanting to keep a toe in the hybrid waters, especially as arch rival Toyota has all but cornered the market. But you can blame them for the rather woeful Honda Insight Hybrid which, despite offering good headline economy and a bit of a green halo, is something of a dog. However, a chunk of the criticisms levelled at the Insight were addressed by Honda last month when it revealed its nips and tucks for the Insight for 2012.
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.